The season two premiere of HGTV’s popular series Home Town Takeover on Sunday, April 23, at 8 p.m. ET/PT garnered over four million total viewers throughout its debut night. Starring Ben and Erin Napier (Home Town) and Dave and Jenny Marrs (Fixer to Fabulous) as they kicked-off the whole-town renovation of Fort Morgan, Colorado, the episode delivered a .73 live plus three-day rating among Adults 25-54 and a 1.00 L3 rating among Women 25-54, resulting in double-digit ratings increases of 26 percent and 36 respectively over year-ago levels. The episode also delivered a .81 L3 rating among Upscale Adults 25-54 and a 1.04 L3 rating among Upscale Women 25-54 garnering double-digit lifts of 14 percent and 17 from year-ago levels. In addition, excluding news and sports, it ranked as a top 5 cable premiere among Adults 25-54, Women 25-54, Upscale Adults 25-54 and Upscale Women 25-54 in its 8-9 p.m. timeslot.

Home Town Takeover

HGTV // Season 4
In the one hour special, HGTV will explore the impact that "Home Town Takeover" had on Wetumpka's residents, its ...

“HGTV fans clearly love watching the Napiers and the Marrs come together with Food Network and HGTV all-star guest experts to give Fort Morgan a boost,” said Loren Ruch, Head of Content, HGTV. “Home Town Takeover embodies the power of community – we are stronger when we band together to achieve a common goal, which makes for compelling storytelling.”

Home Town Takeover fans also love to connect with the series on HGTV’s digital platforms. Content in support of the April 23 episode, featuring a mix of original behind-the-scenes content from the set and sneak peeks from the show, delivered more than 1.7 million video views across Facebook, Twitter, TikTok and Instagram, including this fun visit from Erin & Ben to the world-famous WB backlot that netted more than 400K views on Instagram alone. The premiere episode also delivered more than 44,000 page views on HGTV.com.

Fans can interact with Home Town Takeover by following @HGTV and via #HomeTownTakeover on Facebook, Twitter, TikTok and Instagram.

Home Town Takeover is produced by RTR Media.


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