Roku and MotorTrend Rev Up Season 2 of “Kevin Hart’s Muscle Car Crew” with Hartbeat and Propagate
Roku is partnering with MotorTrend and Hartbeat to bring the second season of “Kevin Hart’s Muscle Car Crew” to The Roku Channel as a Roku and MotorTrend Original series. Propagate, which produced season 1 of the series, will also return to produce season 2.
Season one of “Kevin Hart’s Muscle Car Crew,” which debuted on MotorTrend+ and MotorTrend TV in 2021, followed Kevin and his closest friends – known as the “Plastic Cup Boyz” – as they dove head-first into America’s dynamic and ever-changing car culture. Their goal: to transform from mere car enthusiasts into a legitimate car club.
Kevin Hart's Muscle Car Crew
Kevin Hart will offer a lighthearted look into the world of car collecting, as he and his crew aim to launch their own ...
Combining the reach of The Roku Channel, which reached U.S. households with an estimated 100 million people in Q4 2022, MotorTrend’s 75-year history as a leader in automotive content and the creative brilliance of Kevin Hart and Hartbeat will make for a winning partnership and a stronger series.
The second season of “Kevin Hart’s Muscle Car Crew” follows Kevin and the Plastic Cup Boyz as they decide to open their own car restoration garage in the Atlanta area. The crew go on a journey to learn everything they can about car culture through the process of opening this brick & mortar spot.
Kevin Hart, Bryan Smiley, Luke Kelly-Clyne, Mike Stein, Kevin Healey executive produce for Hartbeat. Ben Silverman, Howard T. Owens, Drew Buckley, and Isabel San Vargas executive produce for Propagate. David Lee is the executive producer for MotorTrend. Joey Wells, Harry Ratchford, Brendon Carter of the Plastic Cup Boyz also serve as executive producers.
In addition to bringing season 2 to The Roku Channel, Roku will have both AVOD and FAST rights to season 1 of “Kevin Hart’s Muscle Car Crew.”
Roku and Hartbeat have previously partnered together to create the successful Roku Original series “Die Hart,” which was recently renewed for a third season on The Roku Channel.
Brian Tannenbaum, Head of Originals, Roku Media: “We are thrilled to collaborate with MotorTrend and Propagate, and to further expand our existing relationship with Kevin Hart and the team at Hartbeat, to bring ‘Kevin Hart’s Muscle Car Crew’ to The Roku Channel. We’re proud to call this series a Roku and MotorTrend Original and look forward to utilizing the power of the Roku platform to broaden its reach potential and drive new audiences to the series.”
Bryan Smiley, Chief Content Officer, Hartbeat: “We’re proud to build upon the success of our partnership with MotorTrend and Propagate for season one of ‘Kevin Hart’s Muscle Car Crew’ and continue expanding Hartbeat’s fruitful relationship with Roku. Bringing this second season to The Roku Channel will allow more car enthusiasts and fans alike to enjoy the series, and we look forward to audiences seeing what Kevin and the Plastic Cup Boyz have in store for season two.”
Alex Wellen, CEO and President, MotorTrend Group. “We’ve always challenged ourselves to explore new ways to connect with fans, create fresh storytelling, and distribute those programs globally,” said Alex Wellen, CEO and President, MotorTrend Group. “This is a groundbreaking partnership for us, where we can combine the creativity of the Hartbeat team and the worldwide reach of the Roku platform, with MotorTrend’s 75 years of automotive expertise to introduce an entirely new audience to Kevin Hart’s Muscle Car Crew. Season 1 was a hit, and this project reflects an innovative model to get Season 2 of this authentic glimpse of car culture in front of more people than ever before as a Roku and MotorTrend Original.”
The Roku Channel is the exclusive home of Roku Originals. From award-winning scripted entertainment and engaging documentaries to new breakout unscripted series, Roku Originals gives viewers free access to bold, fresh entertainment from the biggest names in Hollywood.
Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. In Q4 2022, The Roku Channel reached U.S. households with an estimated 100 million people. The Roku Channel was a top 5 channel on the Roku platform by active account reach and streaming hour engagement in Q1 2023. Today, The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and more than 350 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners.
Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks, and service marks of other companies appearing in this press release are the property of their respective holders.
MotorTrend Group, a Warner Bros. Discovery company, is the world’s largest automotive media group dedicated to introducing, inspiring and intensifying people’s passions for the motoring world. Comprised of more than 50 iconic brands including MOTORTREND, HOT ROD, ROADKILL, TOP GEAR AMERICA and more, MotorTrend Group is the ultimate source of entertainment and information for both auto enthusiasts and car shoppers, with a monthly audience of more than 26 million and over 110 million social followers. Featuring world-class automotive entertainment across the #1 television network for automotive fans, digital streaming channels including MotorTrend FAST TV, iconic events, the largest automotive social network, over seven decades of print and digital editorial content and cutting-edge resources for new car shoppers, MotorTrend embodies every corner of car culture. From electric vehicles to timeless classic customs, MotorTrend Group brings the latest motoring trends to fans of all generations.
Founded by Kevin Hart, Hartbeat is the global, multi-platform media company creating entertainment at the intersection of comedy and culture with a mission to keep the world laughing together. Hartbeat delivers comedy through its three divisions: Hartbeat Studios, which finances, develops and produces innovative content; Hartbeat Media, which connects with consumers around the world through events and the company’s expansive distribution network; and PULSE, the company’s branded entertainment studio that serves as a creative and cultural consultancy to brand. Hartbeat’s flagship consumer brand, the LOL! Network, reaches audiences across its O&O social media, audio, and OTT partners. Led by an award-winning team, Hartbeat is a valuable partner to the biggest entertainment companies, platforms and brands in the world, driving cultural currency and generating sales, subscriptions, buzz, and conversation with some of the most coveted audiences.
· Founded in 2015 by Ben Silverman and Howard T. Owens, who pioneered the global format business in the late 1990s, Propagate has offices in Los Angeles, New York and Paris. Propagate’s documentary credits include the Emmy-nominated Hillary for Hulu; LFG for HBO Max in partnership with CNN Films; the Untold franchise, November 13: Attack on Paris, Haunted, and the recently announced Anna Nicole Smith documentary for Netflix; Burning and Lore for Amazon Prime Video; recurring true crime series City Confidential for A&E Network; and Notre Dame: Our Lady of Paris for ABC. Unscripted series include American Song Contest for NBC, an adaptation of the iconic Eurovision Song Contest; Go-Big Show for TBS; In Search Of and Kings of Pain for History Channel; Million Dollar Wheels for Discovery+; Baking Impossible, Prank Encounters, and the upcoming Latin music competition series La Firma for Netflix. Scripted credits include Rebelde Way for Netflix; Charmed for The CW, Blood and Treasure and Broke for CBS; along with Let’s Be Real and Our Kind of People for FOX, starring Yaya DaCosta and Morris Chestnut. Propagate also created and produced the original podcasts “An Oral History of The Office” with Spotify; and “The Office Deep Dive with Brian Baumgartner” and “XOXO with Jessica Szohr” with iHeartMedia. Propagate’s expanding portfolio of companies includes Electus (You vs. Wild, Running Wild With Bear Grylls, Jane the Virgin, Fashion Star), Big Breakfast (Adam Ruins Everything, Hot Date), Notional (Chopped franchise), and talent management firms Artists First, Authentic Talent & Literary Management and Select Management. Stream The Roku Channel for FREE on Roku devices, the Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs. No subscription required.
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