YouTube Originals today announced “#1 Chicken,” an all-new 6-episode competition series hosted by Brian “FaZe Rug” Awadis (19.9M subscribers), superstar YouTube creator, vlogger, and co-owner of FaZe Clan known for his popular gaming and lifestyle content. The premiere episode of “#1 Chicken” will debut on Wednesday, September 22 at 12pm PT / 3pm ET on FaZe Rug’s YouTube Channel.

With FaZe Rug at the helm, “#1 Chicken” starts with 8 creators who compete against each other in one terrifying ‘Chicken Challenge’ per episode. Each challenge puts the creators’ bravery to the test with hilariously over-the-top and cringe-worthy antics that will reveal who can handle things like crawling creatures, daring heights, exotic smoothies, and much more – and who is too “chicken.” In a twist on the classic reality competition format, the winning creator each week will leave the show avoiding whatever unpleasant challenge awaits their competitors in the next episode. The last player standing earns the title of “#1 Chicken.”

The YouTube creators competing to participate in the fewest challenges throughout the series are: beauty and fashion creator Amanda Steele (2.57M subscribers), former college athlete Deestroying (3.63M subscribers), gamer and content creator Alexander Prynkiewicz aka FaZe Adapt (6.1M subscribers), dance fitness creator Caleb Marshall of The Fitness Marshall (3.3M subscribers), FaZe Rug’s best friend and “filmer” Noah Rojas aka Simplistic (674K subscribers), “mukbang” creator Tasha Proctor of StephAndTasha (669K subscribers), viral creator and vlogger Anthony Jabro of ShermanTheVerman (813K subscribers), and beauty and comedy creator Quenlin Blackwell (916K subscribers).

“#1 Chicken,” based on a TV Asahi format, is produced by Critical Content, with Jenny Daly, Tom Forman, Jon Beyer, and Ian Mallahan serving as executive producers. Susanne Daniels is Global Head of Original Content for YouTube. Alex Piper serves as Head of Unscripted for YouTube Originals, with Lauren Celinski and Ryan Bratton overseeing “#1 Chicken” for YouTube Originals.

About YouTube Originals:

YouTube Originals are award-winning series, specials and livestream events for YouTube’s two billion active monthly users that entertain, inspire, connect, and educate audiences through authentic storytelling from YouTube creators, music artists and celebrities. By tapping into the platform’s growing global community, fan engagement product capabilities, and innovative content, YouTube Originals amplify the most popular and unique aspects of YouTube. Fans can experience YouTube Originals content for free through the standard YouTube platform (ad-supported), or through a paid subscription to YouTube Premium, which adds ad-free, bonus/exclusive content, and early binge access to select programming. YouTube Originals are available in over 100 countries worldwide. Keep up with the latest YouTube news by visiting the global platform’s official blog at https://blog.youtube/.

About FaZe Rug:

FaZe Rug is currently FaZe Clan’s largest and most viewed content creator. To date he has amassed nearly 20 million subscribers on his YouTube channel. He first began uploading Call of Duty highlight videos in 2012 and today he’s one of the most prolific vloggers and creators on the platform. In October, he starred in his first ever film, “Crimson” and more recently, Rug made history as being a part of the first gaming organization to grace the cover of Sports Illustrated. Rug’s “Sour Blue Chug Rug” G FUEL flavor is one of the best selling of all time and he has worked with global brands such as McDonalds, Beats by Dre, and Nerf.

About Critical Content:

Critical Content is a leading global independent content studio. Launched in October of 2015, the company focuses on unscripted and scripted programming for broadcast, cable and digital platforms. Critical Content currently has more than 50 projects in production for more than 30 different networks. Recent series include “Catfish” (MTV), “Get Organized” (Netflix), “World’s Greatest Vacation Rentals” (Netflix), “Black Woman OWN the Conversation” (OWN), “Ginny & Georgia” (Netflix) “Very Cavallari” (E!) “Celebrity Game Face” (E!), “The Blended Bunch” (TLC), “Extreme Unboxing” (A&E), “The Great Food Truck Race” (Food Network), “Disney’s Fairytale Weddings” (Freeform), “Racing Wives” (CMT), HOME FREE (FOX), “American Spring Live” (PBS), “Portals To Hell” (Travel), “Hanging With The Hendersons” (Animal Plant), “StartUp” (Crackle, Amazon), and “Limitless” (CBS).