Six Warner Bros. Discovery Lifestyle and Entertainment Brands Among the Top 10 Cable Networks During First Quarter
Popular lifestyle and entertainment brands Discovery, Food Network, HGTV, Investigation Discovery, TBS, TNT, TLC, Adult Swim, OWN and others in the US Networks Group at Warner Bros. Discovery (WBD) closed out the first quarter of 2023 with six of the networks ranked among the top 10 in cable. Delivering more than 128 million total viewers on average each month, the networks also accounted for viewing by one-third of all Adults 25-54 and Adults 18-49 who watched cable during prime.
WBD’s US Networks Group averaged more than a 50 share of viewing among Adults 18-49 across ad-supported cable during primetime from March 16-March 19 and from March 23-March 25. Men’s 2023 NCAA Tournament (TNT, TBS and truTV), Gold Rush (Discovery), Tournament of Champions (Food Network), My Lottery Dream Home (HGTV) and 90 Day Fiancé: The Other Way (TLC) helped the group attract its huge audience.
Passionate fans of the lifestyle and entertainment networks also helped deliver eight of the top 10 highest-rated unscripted freshman or limited series in primetime so far this year: 90 Day Fiancé: Happily Ever After? Tell All: No Limits (TLC), Jared From Subway: Catching a Monster (ID), MILF Manor (TLC), Down Home Fab (HGTV), Naked and Afraid: Solo (Discovery), The Playboy Murders (ID), Death by Fame (ID) and Superchef Grudge Match (Food Network).
“WBD owns the most coveted and powerful portfolio of network brands in cable,” said Kathleen Finch, Chairman and Chief Content officer, US Networks Group, Warner Bros. Discovery. “Our content creators know what fans want to watch, so we deliver great content that continues to attract the lion’s share of the viewing audience every night of the week. Whether fans are in the mood for great stories about food, home, relationships, real-life adventure, true crime and justice, or animation, they’ll always find it on one of our networks.”
Below are first quarter 2023 performance highlights from several brands in the US Networks Group:
Adult Swim was a top 5 cable network among Adults 18-49 and Adults 18-34, with the network up six percent among Adults 18-49 versus year-ago levels.
So far this year, Rick & Morty has delivered a seven percent ratings increase among Adults 18-49.
American Dad ranked as a top 5 acquired series in prime among Adults 18-49, while Toonami premieres garnered an 11 percent year-over-year ratings increase among Adults 18-49 driven by the strong performance of My Hero Academia.
Discovery Channel landed three of the top 10 unscripted cable series in prime among Men 25-54, more than any other network: Gold Rush, Gold Rush: White Water and Moonshiners.
Gold Rush also ranked as the #1 non-sports cable program on Friday nights among Men 25-54.
The season premiere of Homestead Rescue was the highest-rated episode for the series since January 2020.
The January simulcast of Puppy Bowl across Discovery Channel, Animal Planet and TBS attracted 13.4 million total viewers, an increase of 38 percent versus last year and the largest audience since 2018.
Food Network ranked as a top 5 non-news/sports cable network among Women 25-54 and Women 18+ in total day and prime.
Tournament of Champions is on track to deliver its highest-rated season among Adults 25-54, with ratings in the timeslot reflecting a 106 percent increase versus the prior six weeks and a 10 percent increase over the prior season run.
The March 5 episode of the series delivered a 1.11 live plus three-day rating among Adults 25-54, marking Food Network’s highest-rated episode since April 2022. The episode also drove the net to achieve its highest overall prime rating since last April.
Kids Baking Championship and Spring Baking Championship returned with new seasons, delivering their highest-rated episodes among Women 25-54 since 2021.
HGTV ranked as a top 10 non-news/sports cable network among Adults 25-54 and a top 5 non-news/sports cable network among Women 25-54 every day of the week in prime and total day.
Rock the Block, currently airing on Mondays at 9 p.m. ET/PT, was the network’s highest-rated title of the quarter among Adults 25-54 and Women 25-54, delivering ratings increases every week among Women 25-54 since its March 6 premiere.
My Lottery Dream Home, Home Town, Brother vs. Brother, Down Home Fab, Ugliest House in America and Fixer to Fabulous were just a few of the series that helped the network maintain its position as a top 3 non-news/sports network among ad-supported cable in total day with Women 25-54 in first quarter.
ID ranked as the #4 cable network among Women 25-54 and Women 18-49 in total day and was a top 10 cable network among Adults 25-54 and Adults 18-49. ID’s year-to-date prime ratings among Adults 25-54 were up 25 percent versus the fourth quarter of 2022, and audience share grew by 28 percent.
ID delivered its highest-rated quarter among Women 25-54 and tied its highest-rated quarter among Adults 25-54 since the third quarter of 2021.
For the week of March 6, the network tied its highest weekly prime ratings among Adults 25-54 in over two years.
New 2023 series, limited series and specials drove ID’s record-breaking success.
Jared from Subway: Catching a Monster helped ID rank as the #1 cable network in its Monday night timeslot among Women 25-54.
The Idaho College Murders and The Price of Glee led the network to the #1 non-sports cable network position in their respective timeslots among Adults 25-54 and Women 25-54.
The Playboy Murders and Death by Fame delivered ID’s highest-rated series premieres in more than two years among Adults 25-54.
OWN’s Love & Marriage: Huntsville was Saturday night’s #1 original series across broadcast and cable among African-American Women 25-54 and African-American Women 18+. It also ranked as the #2 unscripted series among African-American Women 18+.
Ready to Love helped OWN take Friday night’s #2 spot in cable among African-American Women 25-54 and African-American Women 18+.
TLC ranked as the #1 cable primetime network without sports among all key adult female demos and was the #2 cable primetime network overall among Women 25-54 and Women 18-49.
Attracting more than 10 million total viewers to its debut season, MILF Manor was the #1 freshman cable primetime series among Women 18-34 and the #1 unscripted freshman cable series among Adults 18-34.
Sister Wives held its position as the #1 non-sports cable program among Adults 25-54 and Women 25-54 as well as among Adults 18-49 and Women 18-49.
The network boasts the top two non-sports cable programs among Adults 25-54 and Women 25-54 – Sister Wives and 90 Day Fiancé: Happily Ever After? Tell All: No Limits – as well as two other top 10 non-sports cable programs in the demos, 1000-lb Sisters and 90 Day Fiancé: The Other Way.
TLC also nabbed the #1 cable spot on Tuesday nights for the last three consecutive quarters among Women 25-54, the net’s best quarterly Tuesday performance in the demo since the first quarter of 2019.
TNT and TBS ranked as the top 2 cable entertainment networks in prime among Adults 25-54, Adults 18-34 and Adults 18-49.
On TBS, The Big Bang Theory remained cable’s #1 acquired series among Adults 18-49, Adults 25-54 and P2+.
AEW Rampage and AEW Dynamite reached more than 17 million viewers across TNT and TBS in the first quarter.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
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