Side Hustlers Series Premiere

When does "Side Hustlers" start on Roku? Will Side Hustlers be a successful show? Who is in the cast? Where to watch trailer & more. In this post, we have summarized everything we know so far about the new Roku series.

What Is Side Hustlers About?

With guidance and mentorship from powerhouse investors Emma Grede and Ashley Graham, ambitious female entrepreneurs develop their side hustles in the hopes of quitting their day jobs to pursue their dream careers full time. These founders vie for the chance to build multi-million dollar companies while juggling the demands of their personal lives and day jobs. With life-changing investments on the line, who will rise to the challenge and turn their side hustle into their main hustle?

Supermodel and entrepreneur Ashley Graham serves as Investor and executive producer on the series alongside Emma Grede, CEO and Co-Founder of Good American

Ashley Graham

Ashley Graham is a supermodel and entrepreneur whose influence has helped reshape the fashion and media industries and redefine traditional beauty standards through her breakthrough runway experiences, editorial covers, and brand partnerships. In February 2016, Ashley made history as the first size 14 model to ever be featured on the cover of Sports Illustrated Swim. In January 2018, she became a brand ambassador for Revlon, making her the first curvy model of her generation to receive a major beauty contract. She has received numerous accolades for her work, including Forbes’ “30 Under 30” list, Glamour’s “Woman of the Year,” with Mattel simultaneously creating a one-of-a-kind Barbie in her likeness; Time’s “100 Most Influential People in the Word”; and The Daily Front Row’s”Fashion Force of the Year”. She was honored at the 2023 Women Making History Awards and in 2019 United Nations’ Women for Peace Association presented her with their first “Women Empowerment Award”. Graham most recently hosted HGTV’s “Barbie Dreamhouse Challenge” and ABC’s “Countdown to the Oscars” in 2019 and 2023. Graham is represented by IMG, WME, Copper and The Lede Company.

Emma Grede

Emma Grede is a British businesswoman, entrepreneur and philanthropist. She is the CEO and Co-Founder of Good American. Emma was named as one of America’s Richest Self-Made Women and America’s Richest Self-Made Women Under 40 by Forbes. In October 2016, Emma launched Good American alongside Khloé Kardashian. What started out as the largest denim launch in history, Good American is now an iconic B-Corp certified brand, sold globally and largely credited with propelling the narrative for inclusivity throughout the fashion industry. Emma went on to Co-Found SKIMS, a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear, and is the Co-Founder of Safely, the plant-powered cleaning brand delivering clean cleaning products to the masses. Emma got her start working in fashion show production, before founding and serving as CEO of ITB Worldwide, a talent management and entertainment marketing agency which she successfully sold and exited.

Emma’s passion for tangible change and progress through socially responsible and conversation-advancing work is consistently reflected in the culture of her teams and the businesses she builds. As an immersive leader, Emma continues to advocate for inclusive representation across industries, while finding opportunities to foster real change. Emma serves as Chairwoman of The Fifteen Percent Pledge and as a board member of Baby2Baby. Born and raised in London, Emma currently lives in Los Angeles and is married to Swedish entrepreneur Jens Grede. Together they have four children.

Meet the Side Hustlers!

Ali Wigart with BONKS

Angel Lenise & Montrè Moore with AMP BEAUTY

Kristyn Berland with CRATE AWAY

Valerie Emanuel & Rebecca Caputo with RIF CARE

Dominique Olowolafe with LIGHTLY


Number of Episodes: 5


The five-episode series is produced by Hello Sunshine, a part of Candle Media, presented by Ally. Reese Witherspoon, Sara Rea, Sue Kinkead and Elizabeth Sandorff executive produce for Hello Sunshine with Zoe Fairbourn and Kathleen Griffith also serving as producers. Emma Grede and Ashley Graham also serve as executive producers.

About Hello Sunshine

Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese’s Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors and fellow members.

Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

About Ally Financial

Ally Financial Inc. (NYSE: ALLY) is a financial services company with the nation’s largest all-digital bank and an industry-leading auto financing business, driven by a mission to “Do It Right” and be a relentless ally for customers and communities. The company serves more than 11 million customers through a full range of online banking services (including deposits, mortgage, point-of-sale personal lending, and credit card products) and securities brokerage and investment advisory services. The company also includes a robust corporate finance business that offers capital for equity sponsors and middle-market companies, as well as auto financing and insurance offerings. For more information, please visit and follow @allyfinancial.

Side Hustlers Season 1 Release Date

Side Hustlers Season 1 release date is announced by Roku.
Side Hustlers Season 1 Premiere Date — ✔️ March 1, 2024
Season 1 Available on The Roku Channel on March 1, 2024
Heads Up! There is a newer season of this show. Check out the latest status here
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Side Hustlers Season 1 Trailer

Roku released the official promo/trailer for season 1. Watch it below:

Show Information

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Series Cast

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