The History Channel Honors Our Nation’s Veterans and Military Families with Special Programming and Sponsored Custom Content
The HISTORY(R) Channel announced that Wounded Warrior Project(R) (WWP) is a sponsor for its Veterans Day programming that commemorates and honors our nation’s heroes ahead of the upcoming national holiday. WWP is supporting The HISTORY Channel’s “Beyond The Battlefield” along with various custom content elements across HISTORY’s linear, digital and social platforms.
“Beyond The Battlefield” premieres on The HISTORY Channel Saturday, November 11 at 8/7c with two, one-hour back-to-back episodes.
“The HISTORY Channel has a long-standing commitment to veterans and organizations that support military families, not only around Veterans Day but throughout the entire year across all of our touchpoints,” said Niki Mandell, vice president, Ad Sales Partnerships. “We’re pleased that Wounded Warrior Project is leveraging our multiplatform production capabilities to help bring this important programming and additional features to audiences everywhere.”
“As part of our mission to honor and empower wounded warriors, it’s critical that we share the stories of veterans both past and present with the American public,” said WWP CEO Lt. Gen. (Ret.) Mike Linnington. “We’re excited to team up with A+E Networks and The HISTORY Channel this Veterans Day to share these incredible journeys of courage and resilience. We hope their voices inspire Americans and help pay tribute to their service and sacrifice for our country.”
Produced by The HISTORY Channel and featuring the commemorative logo marking WWP’s 20-year legacy, the vignettes include interviews with veterans and address key issues they face. Their stories help reduce stigma around invisible wounds of war, while highlighting WWP’s mission to honor and empower wounded warriors. The creative spots also raise a call to action for support and advocacy.
WWP hosts a custom digital hub at https://www.history.com/wwp for more information
In addition to custom vignettes which will run across A+E Networks’ portfolio of brands – A&E, Lifetime, and The HISTORY Channel – WWP tagged tune-ins and curtain raiser units will surround The HISTORY Channel’s “Beyond The Battlefield.” WWP will also have a curated digital hub on History.com of Veterans-related videos and articles covering topics ranging from Black military heroes to women’s roles in the U.S. armed forces. Social, e-newsletter, and homepage presence are also included in their sponsorship which extends their support of other military-related content including that around September 11th programming.
The WWP content dovetails with The HISTORY Channel’s long-term commitment and always-on support for Veterans and military families rooted in its cornerstone Mission to Honor initiative which celebrates the service of veterans while raising awareness about the many ways they continue to contribute to society. The HISTORY Channel gives thanks to servicemen and servicewomen through on-air programming, custom vignettes, PSAs, and special activations. It partners with Variety for its annual “Salute to Service” special. It also hosts a Veterans hub at www.veterans.com which provides information about the history of Veterans Day, resources and information about some of the nation’s leading veterans’ organizations. Additionally, Take a Vet to School Day connects students with veterans, exploring the history of Veterans Day and find ways to thank veterans and military families in their communities.
ABOUT A+E NETWORKS
A+E Networks(R) is a global content company comprised of some of the most popular and culturally relevant brands in media, including A&E(R), Lifetime(R), The HISTORY(R) Channel, LMN(R), FYI,(R) and VICE TV(R). A+E Networks’ portfolio extends across platforms and genres with scripted and factual production divisions, an independent film unit, FAST channels, AVOD and SVOD products, podcasts, branded live events, and e-commerce. A+E Networks International(R) includes branded channels, content distribution, and scripted/unscripted co-productions around the world. A+E Networks’ content reaches more than 414 million households in 200 territories in 40 languages. A+E Networks(R) is a joint venture of The Hearst Corporation and The Walt Disney Company.
About Wounded Warrior Project
Since 2003, Wounded Warrior Project(R) (WWP) has been meeting the growing needs of warriors, their families, and caregivers – helping them achieve their highest ambition. Learn more.
