Roku Greenlights Season 3 of “Die Hart” Starring Kevin Hart, Produced by Hartbeat
“Die Hart 2: Die Harter” is the #1 Roku Original TV Series Weekend Premiere of All Time
Roku Greenlights Season 3 of “Die Hart” Starring Kevin Hart, Produced by Hartbeat
Roku announced today that Roku Original comedy series “Die Hart 2: Die Harter” broke viewership records during its opening weekend on The Roku Channel, becoming the #1 Roku Original TV series weekend premiere of all time by both unique views and streaming hour engagement. *
In addition to cementing itself as the most watched Roku Original TV series weekend premiere ever, “Die Hart 2: Die Harter” nearly doubled the opening weekend audience of the series’ first season, “Die Hart,” which first launched on The Roku Channel in May 2021.
Die Hart
On the heels of the series’ record-breaking weekend debut on The Roku Channel, Roku has announced plans to once again partner with Hartbeat, the global, multiplatform media company creating entertainment where comedy meets culture, to create a third season of “Die Hart.”
Kevin Hart will return for the third installment with more casting and additional details to be shared at a later date.
In “Die Hart 2: Die Harter,” Kevin now wants to cement his legacy as the greatest action star of all time, after achieving his dream of becoming a bona fide action hero in “Die Hart.” He’s developed a concept for a revolutionary movie where the action is so unscripted and unexpected that even Kevin won’t know what’s coming next. But Kevin’s myopic dream comes with a blind spot, and he soon finds himself the victim of an evil revenge plot, orchestrated by someone from his past. Kevin must enlist the help of his favorite co-star, Jordan King (Nathalie Emmanuel), his over-eager assistant, Andre (Ben Schwartz), Andre’s mom, Cynthia (Paula Pell), and legendary Hollywood stuntman Mr. 206 (John Cena) if he wants to survive.
Kevin Hart, Jeff Clanagan, Candice Wilson Cherry, Bryan Smiley, Thai Randolph, Mike Stein, Luke Kelly-Clyne, Kevin Healey, Ty Walker, Tripper Clancy, and Eric Appel served as executive producers of “Die Hart 2: Die Harter.”
*Weekend premiere for Die Hart 2: Die Harter occurred from Friday, March 31 through Sunday, April 2.
QUOTES
Brian Tannenbaum, Head of Originals, Roku Media: With the creative prowess of the Hartbeat team, the incredible performances of an all-star cast, and the power of the Roku platform, ‘Die Hart 2: Die Harter’ not only set premiere viewership records for a Roku Originals TV series, but also brought in nearly double the audience of the first season. We are thrilled to once again partner with Kevin Hart and Hartbeat on a third season, as we build this comedic franchise on The Roku Channel.”
Kevin Hart, star and executive producer of “Die Hart 2: Die Harter”: “Die Hart is one of my favorite projects to act in and produce. I am so excited to get back to set to shoot season three. My fans are the best and their reaction to season two fuels Hartbeat to keep raising the bar on this show. Watch out for what comes next, we are going bigger and better!!”
Bryan Smiley, Hartbeat’s President & Chief Content Officer and “Die Hart 2: Die Harter” Executive Producer: “Die Hart has become a powerhouse franchise for Hartbeat and an incredible crowd pleaser that continues to unite audiences around the world through laughter. We are beyond thrilled to see it breaking records on its premiere weekend and look forward to partnering with Roku again for a third season.”
BACKGROUND
The Roku Channel is the exclusive home of Roku Originals. From award-winning scripted entertainment and engaging documentaries to new breakout unscripted series, Roku Originals gives viewers free access to bold, fresh entertainment from the biggest names in Hollywood.
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Founded by Kevin Hart, Hartbeat is the global, multi-platform media company creating entertainment at the intersection of comedy and culture with a mission to keep the world laughing together. Hartbeat delivers comedy through its three divisions: Hartbeat Studios, which finances, develops and produces innovative content; Hartbeat Media, which connects with consumers around the world through events and the company’s expansive distribution network; and PULSE, the company’s branded entertainment studio that serves as a creative and cultural consultancy to brand. Hartbeat’s flagship consumer brand, the LOL! Network, reaches audiences across its O&O social media, audio, and OTT partners. Led by an award-winning team, Hartbeat is a valuable partner to the biggest entertainment companies, platforms and brands in the world, driving cultural currency and generating sales, subscriptions, buzz, and conversation with some of the most coveted audiences.
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About Roku
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV(TM) models and Roku streaming players are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
