Peacock Original Series, “Bel-Air” Premieres with Impressive Brand Partner Lineup

Peacock’s all-new original series, Bel-Air Premieres on Sunday, February 13th with an extensive lineup of world-leading brands – Lexus, State Farm(R), Unilever and Xfinity – bringing fans everywhere a unique seamless advertising experience, while driving brand impact on the world’s leading ad-supported streaming service.

Backed by the power and creative expertise of Creative Partnerships @ NBCU, State Farm & Unilever have ideated, created and produced custom spots that tap into the show’s unique IP, capturing the spirit of the story in a way that brings audiences directly into the action. The spots will feature the star of the show, Jabari Banks and air across linear and digital channels, highlighting Bel-Air on Peacock, and getting fans excited to tune in.

NBCU collaborated with Lexus to redefine the concept of ad integrations. The all-new 2022 Lexus NX debuts as the vehicle the show’s main character, Will, leverages to chart his own ambitious path in numerous episodes of the series.

Plus, NBCU is tapping into Peacock’s set of successful commercial innovations such as Binge, Pause, and Solo Ads with all partners – Lexus, State Farm, Unilever, and Xfinity – to connect with viewers wherever they are in the moment while watching Bel-Air on Peacock also including Jabari Banks.

“Lexus partnered closely with NBCU to take product integration to the next level for Bel-Air,” said Vinay Shahani, Vice President of Lexus Marketing. “More than just product placement, the all-new 2022 Lexus NX plays a supportive role in the reimagined show. With its bold design and intuitive technology, the NX is the perfect partner to help the ambitious, young Will carve his own path.”

“At NBCUniversal, we are committed to reimagining what AVOD is and can be with Peacock. And, with our incredible brand partners who are at the heart of the platform, we’ve been able to deliver a pristine advertising environment paired with a vast library of great content for every viewer tuning in,” said Laura Molen, President, Advertising and Partnerships, NBCUniversal. “With the premiere of Bel-Air, we are excited for our audiences to be surprised and delighted as they experience brands they know and love in a whole new way bringing them into the action of this culture shaping drama.”

“We are consistently looking for ways for State Farm to organically show up with younger audiences where they are,” said Sue Beigie, Marketing Director, State Farm. “With our custom Bel-Air spot, viewers get a snapshot of the main character, Will, and hear what it means to be a good neighbor, aligning with our brand ethos.”

“As a Peacock launch sponsor, Unilever is excited to continue its strong partnership with NBCU and their AVOD platform delivering opportunities to connect with people in authentic and engaging ways,” said Rob Master, Vice President, Media and Marketing for North America, Unilever. “With the premiere of Bel-Air, we had the chance to collaborate on a custom spot and activate across Peacock’s successful ad innovations driving our brand to the frontline of culture shaping content.”

For more information, please visit https://www.peacocktv.com/stream-tv/bel-air.