“Not Dead Yet” Premieres as ABC’s Strongest Multiplatform Comedy Debut Since October 2018
Ratings Report for Wednesday, Feb. 8, 2023
ABC Multiplatform+35 Day Ratings
‘Not Dead Yet’ Premieres as ABC’s Strongest Multiplatform Comedy Debut Since October 2018
New ABC Comedy Soars to 10.2 Million Total Viewers in Delayed Viewing
‘Not Dead Yet’ Scores Biggest-Ever Lift for ABC Comedy Debut in Adults 18-49
“Not Dead Yet” (10.2 million Total Viewers and 2.91 rating in AD18-49):
After 35 days of viewing across linear and digital platforms, the February series premiere of “Not Dead Yet” soared to 10.2 million Total Viewers and grew to a 2.91 rating in Adults 18-49, marking the strongest multiplatform debut for an ABC comedy since October 2018 – since “The Conners” on 10/16/18.
Not Dead Yet
The “Not Dead Yet” series premiere catapulted more than 6 times over its initial Live+Same Day Adult 18-49 rating (0.44 rating to 2.91 rating), posting a lift of +561% to score the biggest-ever delayed-viewing increase for an ABC comedy debut. In addition, the new ABC comedy picked up a massive +6.6 million Total Viewers after 35 days of multiplatform viewing, standing as the largest lift for an ABC comedy debut since the October 2018 premiere of “The Conners.”
Source: The Nielsen Company, preliminary ABC Multiplatform+35 Day Ratings for 2/8/23. ABC Multiplatform+35 Day numbers begin with the 2018-19 season.
