NBC will televise “Roll Up Your Sleeves: Presented by Walgreens” (working title) on Sunday, April 18 at 7 p.m. ET/PT, an hourlong hosted special raising awareness and encouraging all Americans to get vaccinated to fight the COVID-19 pandemic.

The special aims to dispel concerns, provide information and encourage those who are hesitant to receive a vaccine to participate, all with the goal of increasing vaccinations for people to help end the pandemic and allow states to fully reopen so family and friends can gather and reunite.

The special will feature prominent public figures, comedians, artists and performers, as well as frontline and medical professionals.

“Roll Up Your Sleeves: Presented by Walgreens” will be produced by ATTN:, Civic Nation and Deviants Media. Tom Werner, Valerie Jarrett, Matthew Segal, Jarrett Moreno, Taye Shuayb, Jessie Surovell, Mike Vainisi, Audrey Morrissey, Ivan Dudynsky and Chad Hines will executive produce.

ATTN: is a media company that bridges entertainment with topical issues and is a leader when it comes to creating social good content that reaches young people and mass audiences.

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