More than 6.5 million viewers tuned in to the series premiere of HGTV’s biggest renovation project to date, Home Town Takeover, on Sunday, May 2, at 8 p.m. ET/PT. The episode, where HGTV superstars Ben and Erin Napier kicked off the whole-town renovation of Wetumpka, Alabama, garnered an impressive .93 live plus three day rating among P25-54; a 1.18 L3 rating among W25-54 and a .68 L3 rating among M25-54.
It also delivered double-digit ratings gains among upscale audiences, including a 1.00 L3 rating among P25-54, up 12 percent over the prior six weeks and up 70 percent versus year-ago benchmarks. Among upscale W25-54, the episode landed a 1.26 L3 rating in this demo, showing a 12 percent lift over the prior six weeks and a 90 percent increase versus year-ago numbers. Upscale M25-54 also tuned in, helping the episode deliver a .74 L3 rating in this demo, a 12 percent increase over the previous six weeks and a 44 percent uptick versus a year ago. In addition to ranking #1 in the 8 p.m. timeslot with P2+ and households, the debut also ranked as a top 5 cable program across all of Sunday Prime among P25-54, W25-54, upscale P25-54 and upscale W25-54.
“HGTV is uniquely positioned to inspire small town revitalization,” said Jane Latman, president, HGTV. “Ben and Erin Napier care about this work and want to take what they’ve learned in Laurel, Mississippi, and use it everywhere. Fans who watched the premiere episode of Home Town Takeover have already helped a Wetumpka fashion boutique nearly sell out of their online inventory and that’s exactly the kind of impact we want.”
Home Town Takeover is currently the most-watched series on HGTV GO since its debut on May 2. On social media, videos promoting the series premiere generated more than 1.6 million views across HGTV’s Facebook, Instagram and Twitter accounts. The series also is one of the top-visited show pages on HGTV.com with more than 314,000 page views since the season premiere.
All episodes of the Napiers’ original series, Home Town, are available to stream on discovery+, and new episodes of Home Town Takeover premiere each Sunday at 8 p.m. ET/PT on HGTV and are available to stream a week early on discovery+.
ABOUT HGTV and discovery+
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 84 million U.S. households; a website, HGTV.com, that attracts an average of 10.5 million people each month; a social footprint of 25.7 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. HGTV content also is available on discovery+, the definitive non-fiction, real life subscription streaming service. Offered on a variety of platforms and devices, including ones from Amazon, Apple, Google, Microsoft, Roku and Samsung, discovery+ features a landmark partnership with Verizon that gives their customers with select plans up to 12 months of discovery+ on Verizon.
Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network.
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