Hallmark Channel launched its annual Summer Nights programming event this weekend with a splash, featuring original movie premiere Hidden Gems, which was the #1 most-watched entertainment cable program of the day among Households, Women 18+, Women 25-54 and Total Viewers, as well as program of the week among Women 18+. The premiere elevated the network to be the #1 most-watched entertainment cable network in Weekend Total Day among Women 18+ and Women 25-54, as well as in Weekend Primetime among Households, Women 18+, and Total Viewers. Further, the premiere propelled Hallmark Channel to become the #2 most-watched entertainment cable network in Total Day for the week among Households, Women 18+, and Total Viewers. The film averaged 1.7 million Total Viewers and 224,000 Women 25-54.
Key Nielsen Highlights (L+SD)
Hallmark Channel’s Hidden Gems – June 4, 2022
Hidden Gems averaged 1.7 million Total Viewers and 224,000 Women 25-54
Ranked as the #1 most-watched entertainment cable program of the day among Households, Women 18+, Women 25-54, and Total Viewers, as well as the #1 most-watched cable program of the week among Women 18+
Boosted Hallmark Channel to be the #1 entertainment cable network in Weekend Total Day among Women 18+ and Women 25-54 and Weekend Primetime among Households, Women 18+, and Total Viewers
Source: Nielsen L+SD Program based data; 5/30-6/5/22; Span Strict Dayparts; Excluding news & sports. Unduplicated P2+ reach, 6 min qualifier.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Crown Media Family Networks’ flagship 24-hour cable television network. As the country’s leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network’s lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life’s special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network’s slate are some of television’s most classic comedies and series, including The Golden Girls, Frasier, and Reba.
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