In its fourth consecutive weekend of new original holiday programming, Hallmark Channel’s Countdown to Christmas continues to reinforce the network’s position as television’s top destination for holiday programming with the debut of Open by Christmas, My Christmas Family Tree and A Holiday in Harlem. The weekend premieres once again propelled the network to be the #1 most-watched on entertainment cable in Fourth Quarter to-date among Households, Women 18+ and Total Viewers.
Building on the franchise’s success over the last three weeks, the premieres boosted the network to be the #1 most-watched cable network during Total Day for the week among Women 25-54, with My Christmas Family Tree out-delivering all four major broadcast networks during the Saturday 8-10p time-period among Households, Women 18+ and Women 25-54. Since its launch on October 22, the franchise has reached 28 million Unduplicated Total Viewers and has elevated the network to be #1 across entertainment cable among Households, Women 18+, Women 18-49, Women 25-54, Adults 25-54 and Total Viewers.
For individual premiere highlights, please refer to the bullets below.
Key Nielsen Highlights (L+SD) – Hallmark Channel
Friday, November 12 – Open by Christmas
Averaged 2.5 million Total Viewers and 348,000 Women 25-54
Propelled Hallmark Channel to be the #1 most-watched entertainment cable network on Friday among Households, Women 18+, Women 18-49, Women 25-54, Adults 18-49, Adults 25-54 and Total Viewers
Ranked as the #1 most-watched entertainment cable program of the day among Households, Women 18+, Women 18-49, Women 25-54 Adults 18-49, Adults 25-54 and Total Viewers
Reached 3.6 million unduplicated Total Viewers
Saturday, November 13 – My Christmas Family Tree
Averaged 3.3 million Total Viewers and 497,000 Women 25-54
Boosted Hallmark Channel to be the #1 most-watched entertainment cable network on Saturday among Households, Women 18+, Women 18-49, Women 25-54, Adults 18-49, Adults 25-54 and Total Viewers
Ranked as the #1 most-watched entertainment cable program of the day among Households, Women 18+, Women 18-34, Women 18-49, Women 25-54, Adults 18-34, Adults 18-49, Adults 25-54 and Total Viewers
Reached 4.4 million unduplicated Total Viewers
Sunday, November 14 – A Holiday in Harlem
Averaged 1.3 million Total Viewers and 221,000 Women 25-54
Boosted Hallmark Channel to be the #1 most-watched entertainment cable network on Sunday among Women 18+
Reached 2.2 million unduplicated Total Viewers
Source: Nielsen L+SD Program based data, Weekly data from 11/8-11/14/21, Holiday-TD from 10/22-11/14/21, 4Q’21-TD from 9/27-11/14/21; “Entertainment” ranks exclude news & sports; Unduplicated P2+ reach, 6 min qualifier.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Crown Media Family Networks’ flagship 24-hour cable television network. As the country’s leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network’s lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life’s special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network’s slate are some of television’s most classic comedies and series, including The Golden Girls, Frasier, and Reba. To visit the network website, please visit www.hallmarkchannel.com Hallmark Channel on Social Media: Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok
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