Based on Live, Delayed and Digital Viewing, “The Thing About Pam” Is Now NBC’s #1 New Show of the Season in the 18-49 Demo
Based on live, delayed and digital viewing, “The Thing About Pam” is now NBC’s #1 new show of the season in the 18-49 demo.
The pilot episode currently ranks as NBC’s top digital launch in network history.
Including all viewings on linear and digital, the pilot of “The Thing About Pam” is now up to a 4.24 in the 18-49 (a remarkable 10x its initial live telecast) and nearly 14 million viewers (5x its initial live telecast).
In the increase from live viewing through 7-day viewing that includes delayed and digital, the season average of “The Thing About Pam” nearly quintupled its 18-49 rating, jumping 393% (0.34 1.69).
“Pam” exhibited extraordinary consistency in week-over-week growth in the demo in L+7 viewing, including 10% weekly growth from episode 3-6.
“Pam” was the #1 NBC show this season on Peacock over a 7-day period.
The April 15 telecast of “Dateline NBC” that featured an update on Pam Hupp drew 5.7 million viewers, the largest “Dateline” audience in nearly two years.
That same episode scored the largest 7-day DVR lift in “Dateline” history and was the best episode on NBC digital over seven days.
The series stars Renée Zellweger, Josh Duhamel, Judy Greer, Katy Mixon, Glenn Fleshler, Gideon Adlon, Sean Bridgers, Suanne Spoke and Mac Brandt.
“The Thing About Pam” is executive produced by Renée Zellweger, Carmella Casinelli, Jenny Klein (showrunner), Mary-Margaret Kunze, Scott Winant, Jessika Borsiczky, Liz Cole, Noah Oppenheim, Jason Blum, Chris McCumber, Jeremy Gold and Mary Lisio.
Blumhouse Television, NBC News Studios and Big Picture Co. produce.
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