The flagship event of Barrett-Jackson’s extremely popular collector car auctions, Barrett-Jackson LIVE, SCOTTSDALE Auction, will premiere Wednesday, March 24th on FYI(R). The live coverage will continue through March 27th beginning at 3PM ET each day on FYI(R) and The HISTORY Channel(R). Typically held in January, the auction was delayed due to the COVID-19 Pandemic and returns to WestWorld of Scottsdale with updated safety measures in place, after Barrett-Jackson conducted a very successful, COVID compliant auction in October 2020.

Barrett-Jackson LIVE Scottsdale Auction boasts 1,000+ high-end vehicles crossing the auction block, more than double the number of vehicles at last year’s Fall Auction, including extremely high-value collections. Headlining the Scottsdale Auction will be Carroll Shelby’s Personal Cobra 427 Super Snake, CSX 3015, will be auctioned as part of a private collection crossing the block. Seventeen additional collectible vehicles from the collection will be offered with No Reserve, including a rare 1955 Ford Thunderbird VIN 005, which is the first-production Thunderbird ever sold to the public.

The Scottsdale Auction also marks the return of the Barrett-Jackson Cup, where 50 of the top custom vehicle builders will compete to win prizes and take home the coveted Ultimate Best in Show trophy.

A core component of Barrett-Jackson auctions for nearly 50 years, this year’s auction will again feature charitable items on the block, including a record 8 VIN 001 vehicles going for No Reserve with 100% of proceeds going to the nominated charity. Charity vehicles include the first GMC Hummer EV; the 2021 Ford Bronco, and the first-built 2010 Ford Roush Mustang Barrett-Jackson Edition with the entire sale price benefitting the Michael Phelps Foundation.


March 24th: 3-9PM on FYI(R)

March 25th: 3-11PM on FYI(R)

March 26th: 3-7PM on The HISTORY Channel(R) and 7-11PM on FYI(R)

March 27th: 3-8PM on The HISTORY Channel(R) and 8PM-12AM on FYI(R)

The DRIVE block on FYI(R),The HISTORY Channel(R) and digital platforms features content that taps into the passion of auto-enthusiasts. FYI is the exclusive broadcast premiere home of Barrett-Jackson.


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Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. The company produces live auctions across the country each year. With broadcast partners A+E Networks, Barrett-Jackson will feature live television coverage in 2021. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit, or call 480-421-6694.