January 7, 2025, NEW YORK — Hallmark Channel was crowned the #1 most-watched entertainment cable network of 2024 among key demographics! Holiday programming mainstay Countdown to Christmas continued Hallmark Channel’s reign as the #1 most-watched entertainment cable network in Q4 among Women 18+ for 11 years running. Countdown to Christmas original movie premieres delivered the Top 3 most-watched cable movies of the year among key demos: Holiday Touchdown: A Chiefs Love Story at #1, Three Wiser Men and a Boy at #2, and Santa Tell Me at #3.

Hallmark Channel’s original series also delivered ratings victories throughout the year, as the network had 2 of the Top 10 most-watched original programs on entertainment cable in 2024 among Women 18+ with When Calls the Heart and The Way Home. Both series returned over the weekend, as The Way Home Season 3 premieres new episodes at 9pm E.T. on Fridays and When Calls the Heart Season 12 premieres new episodes at 9pm E.T. on Sundays, streaming the next day on Hallmark+.

 

Hallmark Channel Full Year 2024 Entertainment Cable Highlights include (L+SD):  

• Hallmark Channel was the #1 most-watched network of the year in:

• Total Day with Households; Total Viewers; Persons 18+; Women 18+

• *4th year in a row among those demos

• Sister network Hallmark Mystery was the #4 most-watched network of the year with Women 18+ in Total Day

• Primetime with Households; Total Viewers; Persons 18+; Women 18+

• Weekend Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54

• Weekend Prime with Households; Total Viewers; Persons 18+; Women 18+

• 2 of the Top 10 most-watched original series of the year among Women 18+ with When Calls the Heart Season 11 at #2 and The Way Home Season 2 at #7

Hallmark Channel Countdown to Christmas and Fourth Quarter 2024 Entertainment Cable Highlights include (L+SD):

• Hallmark Channel was the #1 most-watched network in Q4 in:

• Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54

• *11th year in a row among Women 18+

• Hallmark Mystery was the #3 most-watched network with Women 18+ in Q4

• Primetime with Households; Total Viewers; Persons 18+; Women 18+

• Weekend Prime with Households; Total Viewers; Persons 18+; Women 18+

• Weekend Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54

• Top 3 most-watched cable movies of the year among Households; Total Viewers; Persons 18+; and Women 18+

• #1 Holiday Touchdown: A Chiefs Love Story starring Hunter King and Tyler Hynes

• #2 Three Wiser Men and a Boy starring Paul Campbell, Tyler Hynes, and Andrew Walker

• #3 Santa Tell Me starring Erin Krakow and Daniel Lissing

• Countdown to Christmas’ 32 all-new original movies were the #1 most-watched program among Women 18+ throughout Holiday

• Combined, Hallmark Channel’s Countdown to Christmas and Hallmark Mystery’s Miracles of Christmas reached 36 million Unduplicated Total Viewers during Holiday

 

*Source: Nielsen Big Data+Panel, L+SD. 1/1/24-12/29/24. M-Su & Sa-Su 6a-6a & 8p-11p. All ranks exclude news and sports networks and programming. 2 of the Top 10 Original Programs/Series of the Year excludes Repeat airings and Programs with < 5 Premiere airings. #1 Program among Women 18+ during Holiday from 10/18-12/29/24. Unduplicated P2+ Reach, HALL+HMYS combined network reach from 10/18-12/29/24, 6 min audience qualifier.